WordPress technical SEO: an audit you can run in an afternoon
Before you write more content or buy links, make sure search engines can crawl, understand and index the site you already have.
News, tips and updates.
Notes from my WordPress work: news worth knowing, practical tips and tricks for WordPress, WooCommerce and Elementor, and short updates on what I'm building.
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WordPress technical SEO: an audit you can run in an afternoon
Before you write more content or buy links, make sure search engines can crawl, understand and index the site you already have.
WordPress website redesign: a plan that keeps your rankings
A redesign can lift enquiries or wipe out years of search traffic. This is the process I follow to make sure it does the first.
How to hire a freelance WordPress developer without regrets
What to check in a portfolio, which questions to ask and how to scope a WordPress project so you get what you paid for.
Core Web Vitals for WordPress: how to fix LCP, INP and CLS
What LCP, INP and CLS really measure on a WordPress site, how to find what's dragging each one down, and the fixes that work.
How to add LocalBusiness schema to WordPress (with and without a plugin)
A step-by-step guide to LocalBusiness schema in WordPress: the fields that matter, a complete JSON-LD example, plugin and code options, and how to test it.
WooCommerce wholesale pricing without a heavy plugin
How wholesale pricing works in WooCommerce, when a plugin makes sense, and a lean role-based approach for trade prices, minimums, tax display and payments.
WooCommerce admin slow? How to speed up a sluggish dashboard
The shop is fast but the WooCommerce dashboard crawls? The real causes, from Action Scheduler backlogs to autoloaded options and HPOS, and how to fix each one.
WP Rocket for WooCommerce: safe settings that don’t break checkout
The WP Rocket settings I use on WooCommerce stores, tab by tab: what’s safe, what breaks carts and payment buttons, and how to test before customers notice.
WooCommerce checkout optimization: 12 fixes that reduce abandoned carts
Most WooCommerce stores lose around 70% of carts before payment. These 12 practical checkout fixes (fewer fields, express payments, clear costs, faster pages and better recovery) win back sales without…
Local SEO for WordPress: a checklist for service businesses
Most service customers search for a service near them. A practical local SEO checklist for WordPress sites: Google Business Profile, service pages, schema, reviews and tracking.
Why is Elementor so slow? How to speed up an Elementor website
Slow Elementor pages are usually down to page structure, fonts, images and scripts, not Elementor itself. The fixes that make the biggest difference, in order.
Why is WooCommerce so slow? How to fix a slow store, even with caching
Good speed scores but shoppers still complain? How to make a WooCommerce store feel instant with prefetching, tap feedback and page transitions, without breaking the cart.
How to add B2B customer approval to WooCommerce
Wholesale stores need to check buyers before they see trade prices. How a WooCommerce customer approval workflow works, what to decide first and which hooks do the work.
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